Eating Our Own Mobile Dog Food

Back in February, I wrote about my plans to attend Social Media Week New York and about Mobile Perspectives' role in building Social Media Week's mobile website. 

Social Media Week itself is a worldwide event exploring the social, cultural and economic impact of social media. Their mission is to help people and organizations connect through collaboration, learning and the sharing of ideas and information.

During February's Social Media Week, more than 1000 events were held in 12 host cities on 5 continents. September's event takes place in 14 cities, including here in Chicago from September 24-28.

I'm glad I went to SMW NY - the events I attended were well organized with great content and compelling speakers and panelists.  It was also a great opportunity to use the SMW Mobile Website and SMW Mobile Apps as any other attendee would. As a visitor to New York - I was especially grateful for the maps within the event descriptions to help get me from venue to venue.

It was also a great opportunity to see what we could do better - from navigating the event schedule, to accessing more local content, to providing a better integrated experience for attendees using both the SMW mobile website and the SMW mobile apps.

Ahead of the September event, we've worked closely with CrowdCentric (SMW's global coordinator), XOMO Digital (the SMW Mobile Application developers), Techliminal (responsible for the core SMW web and registration platforms), New Media Innovation (our technology platform partner) and with other SMW partners to improve the on-the-go attendee experience.  You can read more about our efforts in Social Media Week's recent blog post "Enhancing The SMW Mobile Experience".

Mobile Perspectives will also be hosting a panel discussion on "Social Media & Mobile: Is Your Social Media Strategy Mobile-Ready" during Social Media Week Chicago on September 27th.

Make sure you visit http://www.socialmediaweek.org to see if Social Media Week is coming to your city. For those of you in Chicago, check out the schedule here - events are filling up fast!

I hope to see you there!

Comments below, email me at todd@mobile-perspectives.com, follow me (@toddshingler) on Twitter or reach out via our website.